NIVEA Expands Market Share with a new Deodorant line with Protective Care

NIVEA unveiled the very first deodorant brand in Kenya to offer the perfect balance between a long lasting protection and care without stinging, itching or causing an irritation effect on the skin at an event yesterday at Eka Hotel.

The new Protect & Care Deodorant with signature NIVEA Crème fragrance and ingredients
Image Courtesy

“With the deodorant market in Kenya at Ksh 1.4 billion, NIVEA is competitively offering our consumers compelling and innovative skin care products with modern skin care technology,” said Alex Reindler, General Manager, Beiersdorf – Central, East & West Africa(Cewa) speaking during the launch event. “As the market leader in the deodorant category with 32.1% market share, our strategy in remaining at the top is to continuously improve on our technology to cater for the consumers’ needs such as this new Protect & Care Antiperspirant, and continuously reinvent our go to market strategy in order to remain a household brand,” he added.

The New NIVEA Protect & Care Antiperspirant is dermatologically proven to leave the underarm skin soft and beautiful with no sticky skin feeling. It absorbs quickly into the skin for an instant dry skin feeling. With the alcohol-free mild formula, the new Protect & Care deodorant promises a non-irritating feeling after its use as it is well tolerated by the delicate skin.

“Today’s woman wants a deodorant that will fully protect them while at the same time caring for their underarm skin that is delicate and exposed to the harsh effects of hair removal, friction, and humidity caused by tight clothing. NIVEA Protect & Care is the first deodorant that brings the perfect balance of fighting odour and sweat while caring for one’s skin at the same time,” said Francis Afulani, Beiersdorf’s Marketing Director for Central, East & West Africa. “Now consumers do not have to compromise on reliable deodorant and caring for their skin,” added Francis Afulani.

NIVEA Protect & Care comes with the signature NIVEA Crème fragrance and ingredients. The product retails at a pocket-friendly price of Ksh 280 for the 50ml roll-on and Ksh 325 for the 150ml aerosol at all supermarkets and retail stores across Kenya.

Nivea has greatly enjoyed great brand trust in Kenya in lip care, skin care, and deodorant categories.


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